Creating Brighter Futures
The Children's Shelter was one of three organizations selected in San Antonio to receive the extreme web makeover. They wanted to utilize the web site redesign to bring attention to the programs they offer and to increase monetary and in kind donations.
Challenge
The existing website was outdated and very image heavy. The goals and programs were not clearly visible to visitors and potential donors when they visited the website. The organization didn't have an easy and efficient way to update the web site on a regular basis.
Solution
NPower Texas redesigned the web site so that funders got a clear picture of the mission and how they can make a difference in the lives of children. When you visit the web site, you are greeted with a banner that rotates out photos of children but it also clearly displays the mission of the Children's Shelter. On the left hand side of the website, there are "action items" available at all times such as donate now, volunteer and host an event.
NPower Texas also created on the homepage, 4 mini banners to highlight some of the key programs offered to children in need.
NPower Texas implemented PayPal as a means to accept donations. In addition, the web site includes a password protected area that is accessible to employees and board members. Through the employee portal, they can view job opportunities and internal information. Through the board portal, they have access to the employee information as well as board minutes, notes and meeting reminders. NPower Texas implemented a content management system so that the organization could update the web site on a regular basis to keep the information fresh.
Impact
The mission of the Children's Shelter is now clear making it easier to reach out to potential donors. There are clear action items on the web site making it easier for visitors to become advocates of the Children's Shelter. The content on the web site can now stay fresh and updated with the help of a content management system.
"NPower Texas has been so generous in providing the services and funding necessary to construct and implement a new website for our 108 year old organization. At The Children's Shelter we provide emergency shelter services, basic and therapeutic foster care as well as special needs adoption. Also, The Children's Shelter strives to get to the root of the issue of child abuse by providing teen parenting services and prevention programs. Having the capabilities to promote the organization, encourage donors to give money and time, and to advocate for the well-being of children in the State of Texas through childrensshelter.org allows us to better serve the community of San Antonio and Bexar County. We would like to thank the Michael and Susan Dell Foundation, Microsoft, Rackspace and Valero for their generous support in making The Children's Shelter's Extreme Web Makeover possible. Through this donation we are able to fulfill our mission to strengthen our community by providing safety, well-being and lasting families for children."
Provided by Oren Dreeben, President/CEO, The Children's Shelter - www.chshel.org

