Vehicle Donation Program

A good steward of gifts, over 90% of donations made to CDM go directly to its mission, not fundraising or management. One of the ways CDM raises money is through its vehicle donation program where supporters can donate cars, boats, RVs and other vehicles. The program receives about 10 calls a month. CDM wanted to draw more attention to the program and increase calls about the opportunity to make a contribution.

NPower Texas redesigned the Web site to emphasize the value and importance of donating vehicles to CDM and its goal to help neighbors in the community. With that in mind, NPower Texas gave the vehicle donation site a fresh design, implementing a flash banner which initiates a call to action: Donating Funds.

NPower Texas also created a thermometer that actively demonstrates to Web site visitors the impact their donations are making to the organization. As donations increase, visitors can see the thermometer levels rise until a target is reached.

NPower Texas developed a contact form so that Web site visitors can communicate with the program manager by e-mail. NPower Texas applied cascading style sheets to optimize the site for search engines in order to increase the number of visitors.

The new design clearly conveys the program's key message that vehicle donation allows CDM to earn funds that provide food, housing, healthcare and education to our Dallas neighbors in need. The site is easy to navigate and understand and has been optimized for search engines which will make the program more visible should someone be searching for information on donating a vehicle.